Privacy Policy

Last updated: 4 November 2026

1. Who we are

1. About Us

Welcome to Yusein Kids World, your online destination for children's toys, clothing, accessories, and everyday essentials.

This website, yuseinkidsworld.com, is owned and operated by YUSEIN SALIM YUSEIN, a sole trader trading as Yusein Kids World in the United Kingdom.

Business Information:

• Trading Name: Yusein Kids World

• Legal Business Name: YUSEIN SALIM YUSEIN

• Business Structure: Sole Trader

• Business Address: 57 Wigmore St, London W1U 3LR, United Kingdom

• Website: https://yuseinkidsworld.com/

• Email: help@yuseinkidsworld.com

• Phone: +44 7460 066811

At Yusein Kids World, we aim to provide quality children's products at competitive prices, with a focus on customer satisfaction, transparent policies, and reliable service.

For any questions regarding our products, orders, payments, shipping, returns, or refunds, please contact our customer support team using the details provided above.

We are committed to operating transparently and respecting all applicable UK consumer protection laws.

Your statutory consumer rights remain unaffected.

2. What information we collect

• Details you give us: name, email address, phone number, delivery and billing address, and the content of any message you send us.
• Order details: what you bought, order history, and payment status. Card details are entered on our secure payment provider's page, and we never see or store your full card number.
• Technical information: IP address, browser and device type, pages you view, and how you found our website, collected through cookies and similar tools.
• Marketing choices: whether you signed up to our emails or [text messages].

Our website is for adults. We do not knowingly collect personal data from children under 13. If you think a child has given us their data, contact us and we will delete it.

3. How and why we use your information

4. Who we share your information with

At Yusein Kids World, operated by YUSEIN SALIM YUSEIN (Sole Trader), we respect your privacy and are committed to protecting your personal information.

We do not sell your personal data to third parties. We only share personal information with trusted service providers when necessary to operate our online store, fulfil orders, provide customer support, or comply with legal obligations.

We may share your information with the following categories of recipients:

• E-commerce Platform: Shopify, which hosts our online store and provides services for managing orders, customer information, and store operations.

• Payment Service Providers: Secure payment processors available at checkout, which process payments, help prevent fraud, and manage refunds.

• Shipping and Delivery Partners: Courier companies and logistics providers responsible for processing, transporting, tracking, and delivering your orders.

• Email and Customer Communication Services: Service providers that help us send order confirmations, shipping updates, customer support responses, and marketing communications where permitted by law.

• Analytics and Advertising Services: Analytics and advertising providers, such as Google and Meta, where these services are used and where the necessary consent or other lawful basis applies.

• Professional Advisers and Legal Authorities: Accountants, legal advisers, regulatory bodies, and public authorities where disclosure is necessary for legitimate business purposes or required by law.

We only share personal information that is reasonably necessary for the relevant purpose and require service providers acting on our behalf to handle personal data securely and in accordance with applicable data protection requirements.

Where personal information is transferred outside the United Kingdom, we take appropriate steps to ensure that applicable UK data protection requirements are met.

For questions about how your personal information is collected, used, or shared, please contact us at help@yuseinkidsworld.com.

We process personal information in accordance with applicable UK data protection legislation, including the UK GDPR and the Data Protection Act 2018.

5. Transfers outside the UK

Some of these companies, such as Shopify, may process data outside the UK. When they do, we make sure there are proper safeguards, such as UK-approved contract terms, to protect your data.

6. How long we keep your information

At Yusein Kids World, we retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including meeting legal, accounting, and regulatory obligations.

• Order and Accounting Records: We generally retain order details, invoices, payment records, and relevant accounting information for at least 5 years after the 31 January submission deadline for the relevant UK Self Assessment tax year, in accordance with HMRC record-keeping requirements for sole traders. Certain records may need to be retained longer where required by law.

• Customer Support Communications: We generally retain customer service enquiries, complaints, and related correspondence for up to 24 months after the last interaction, unless a longer retention period is necessary to resolve disputes or meet legal obligations.

• Marketing Information: We retain your marketing preferences and subscription details until you unsubscribe or withdraw your consent, where consent is the applicable lawful basis. We may retain limited information necessary to respect your opt-out preferences.

• Website Analytics and Cookies: Information collected through analytics and cookies is retained according to the applicable cookie settings, retention periods, and your privacy choices.

Once personal information is no longer required, we securely delete or anonymise it, unless continued retention is required or permitted by law.

You may request access to, correction of, or deletion of your personal information, subject to applicable legal requirements, by contacting help@yuseinkidsworld.com.

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7. Cookies

We use cookies, which are small files stored on your device. Essential cookies keep your basket and checkout working. [Analytics and marketing cookies are used only if you accept them.] You can change your choice in the cookie banner or in your browser settings. Blocking some cookies may stop parts of the website from working.

8. Your rights

Under UK data protection law you have the right to:

• ask for a copy of the personal data we hold about you;
• ask us to correct data that is wrong or incomplete;
• ask us to delete your data, in some cases;
• ask us to limit how we use your data, or object to some uses;
• ask for your data in a portable format;
• withdraw your consent, including unsubscribing from marketing at any time using the link in our emails.

To use any of these rights, contact us at help@yuseinkidsworld.com. We reply within one month.

9. Keeping your data safe

Our checkout is protected by SSL encryption, and we limit who can see your information. No online system is completely risk-free, but we take reasonable steps to protect your data.

10. Changes to this policy

We may update this policy from time to time. The latest version is always on this page, with the date at the top. See also our Terms of Service.